My HONEST Review of London Modest Fashion Week 2018

You know there are some events that occasionally crop up, and that you look forward to for months and months? But then they end up being a huge let-down? That is what London Modest Fashion Week was for me.

And I explicitly say for me because I know a number of people people may have enjoyed it. And that is great for them; their opinions about the event are just as valid as mine! But in this post I will talk about my own, personal experience of it. And I will always stay honest and utterly transparent about my views on this blog.

My outfit for the event

To begin with, the doors were supposed to open at 1.30pm, but didn’t in fact open until over half an hour later. I didn’t really think too much about it at that point, but the event took place in Victoria House in London so I’m sure you can picture how queuing on the pavement outside drew quite a bit of attention. I guess that was intentional, but waiting outside for over half an hour wasn’t a brilliant start. Anyhow, once the doors opened, the first twenty or so people were given ‘goody bags’, the contents of which I will talk about later in this post.

After being given our (incorrect) wristband passes, we then proceeded to wait in another queue for over another half hour. The stalls had not yet been set up, so the only option was to wait in the queue for the catwalk. I was towards the front and could clearly see that signs/ wall stickers were being put up on the walls. I would have thought that after all the promotion of the event, inviting so many bloggers and with so much press present, the organisation of it would have been a bit better? It seemed bizarre to me that we were left to wait in a queue while incredibly last-minute adjustments were being made.

I still wasn’t too annoyed, though over an hour had passed already. Do remember that I was looking forward to this event and was not purposefully trying to find faults in it; I so desperately wanted to enjoy it! So we headed inside and it was apparent that some of the volunteers helping out at the event had either not been properly briefed or simply did not know what to do. We were told to sit in one place by one person, and then later told to sit elsewhere by another… it was all just a bit of a mess. And what do you expect this was followed by? Another half hour of waiting!

Because of the layout of the runway, we weren’t able to see the introduction which was a shame, but whoever was speaking briefly talked about what the company running the event stands for and announced Lindsay Lohan as a guest at the event. Then the show finally began… an hour later than scheduled.

I have to say that I did like the actual shows, and it was great to see collections by up-and-coming designers from all around the world. I attended LMFW in 2017 too, and there wasn’t much of a difference in the style of the show other than the physical structure of the catwalk itself. Though they ran a men’s show this year, there was a surprisingly low turnout in the audience and not many collections, which was a real shame.

It would definitely have been nice to see more variety in the style of clothing, though I think that will come with time. Obviously modest fashion is still a relatively new and growing industry which I predict will continue to become more mainstream. I saw a few comments online about the lack of models from ethnic minorities but with the shows I attended, I found there to be quite an ethnically diverse bunch of both male and female models. What I did pick up on is the lack of larger models, but I know that the modelling industry in general is dominated by slimmer women. My issue with this is the majority of the clothes showcased would not be deemed ‘modest’ if a larger woman wore them – Habiba da Silva explains this really well in this video. It would have been nice to see a more size-diverse group to show that modest fashion is inclusive of everybody and caters to all types of women.

After the first show, we looked around the stalls. There was a mixture of food, clothes and things like candles, perfume and prints. The presence of smaller businesses was nice to see, and I personally prefer seeing products in person to viewing them online. There was definitely more physical space at LMFW 2017 (which was held at the Saatchi Gallery) and I found it a lot easier to navigate last year. Perhaps that also has to do with the fact that there were fewer people attending last year.

There was a talk scheduled to take place about the commodification of religion, which I was really interested in attending – especially with the event itself being a very commercialised fashion show. Unfortunately, however, I don’t know whether this did not take place at all or did not take place according to the schedule so I missed it. And I was also unable to attend the final show; again, this is because the late start meant that everything overran. I think time-keeping is one of those things that is so essential in events like this, and all it needs is adequate preparation and organisation. The reason for my disappointment is I obviously travelled to London especially for the show, and so to not be able to see half of the talks and shows wasn’t ideal.

Back to the goody bag… which there isn’t much to say about. There was a voucher to get £10 off when you spend £70(!) along with a face mask, hand cream, a pen, breath mints and what I think was a nail file. Not what I would call exciting, but I wasn’t surprised after the disappointment of the event, if I’m honest.

And that finished up my honest review of London Modest Fashion Week! Luckily, the rest of my time in London was a lot more enjoyable – see my Instagram for photos of what I got up to.

32 Replies to “My HONEST Review of London Modest Fashion Week 2018

  1. Hi,
    Its such a shame when you are looking forward to something and it doesn’t live up to the expectation in your head. Hopefully they will take constructive criticism and tighten things up for next year x

  2. Thankyou for posting this!

    Firstly, I LOVE your outfit and accessories, make me think of spring and trust me I’m so ready for it!
    The event seems so prestige online, I remember us talking about whether I would be able to come down and i was rather disappointed that I couldn’t make it. Yes it sounds awesome but preparation before an event is key and it’s nice to keep in mind that some people make a lot of effort to take the time out of their busy lives to go and enjoy such events! If I came down with a train with specific timings I’d defiantly would have missed my return!
    Thankyou so much for your honest review! And the goody bag looks like a gimmick to me 🙂

    1. No problem! I knowww, I’m done with this dreary weather. Thank you for your feedback, it always feels worth it when people find reviews genuinely useful. And I totally get where you’re coming from – it annoys me that some people don’t tell it how it is honestly online, because it means you look forward to something which isn’t actually that great. Trust me, you didn’t miss out on much!

  3. That’s always such a shame when an invent your were hyped about turns out to be a disappointment, either way seems like it was a cool experience regardless :).
    Thanks for the honest review, and hope you enjoy the next event!

  4. I love your outfit Hebah! How gorgeous is that shade of pink! 💕 It was a shame the event didn’t meet expectations and the goodie bag wasn’t very exciting. Although I’m glad you enjoyed London, just checked your Instagram, great photos! Thank you for sharing your honest experience ☺️💕 xx

    Bexa |

  5. Ive been waiting for this post after I voted (yes) in your insta poll! Its disappointing that the lack of organisation stopped the event from achieving its full potential, and stopped you staying until the end! Would you go again next year, in the hopes that it gets better, or leave it?
    Jas xx

    1. Aw thank you for reading Jas! It really was a shame… and this has put me off going, really but perhaps it’ll be better organised next year?? I guess it depends on how I feel about it come the next event, but right now I think I’d give it a miss. 😂😂

  6. It’s a shame that you had to wait so long! Honestly, I saw some of the pictures and I felt that the show wasn’t as diverse as it could have been, and some of the clothes that were showcased as modest wouldn’t really be worn by girls who dress modestly.

    But gurrrl I absolutely love your outfit 😍💕😆

  7. It’s SOOOOO irritating when events like this don’t run on time. There’s no excuse when you’ve had something planned for ages and promoted it so heavily. And what a shame about having to miss things because of the overrunning. I’m completely with you about the rubbish voucher to get £10 off when you spend £70 – that’s so shabby! Sorry this wasn’t a good experience for you but glad you enjoyed the rest of your trip to London!

    Lisa |

    1. Thank you for reading, Lisa. I was really hesitant about posting this in case people thought my complaining was invalid… but I think you understand where I’m coming from! 😊

  8. Such a shame when you end up being disappointed, especially when you have waited for a while for the event, too.
    Your outfit on the other hand, is amazing! I love it

    Carly xx

  9. I loved your outfit but I can appreciate how frustrating it can with the organisation!! It just makes it so difficult to properly enjoy the event and also if you were restricted with transport you tend to miss out!!

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